We kid. Sort of. Here's an ad Patagonia ran in the NY Times encouraging people not to get sucked in by the faux events that are Black Friday and Cyber Monday. Faux events that have become bizarre, if not outright dangerous, spectacles of mass consumption. Thing is Patagonia, when you don't have much money, a 52-inch flat screen t.v. for $200 is a pretty good deal. Everyone can't afford nice Patagonia down sweaters for $300, because lets be honest, anyone that can afford Patagucci can also afford to stay home, buy organics, shop at Whole Foods, and drive a Subaru. At the end of the day, Patagucci customers all got their energy sucking 52 inch plasmas, but they could afford to pay $1,500. We get the message, though, despite the hypocrisy and self righteousness of it all. Make stuff that lasts, can be recycled, got it. Good message. But honestly at the end of the day apparel has to be one of the most offensive of consumer products; fashion driven, disposable, high transportation costs, extractive, sweat shop labor. Oh, but the list is endless. It's not like you sell titanium caribiners. But ok, better than nothing, we suppose. So, thumbs up, well sideways, from GoBlog. Keep up the self-righteousness. Lord knows we love a soap box here at GoBlog. Via Cleanest Line.
Patagonia Tries To Make Themselves Feel Better About Ruining The Planet